Your why is at the core of all of your messaging. It is both the most important thing to communicate to your audience and also the belief that informs every single story or image you share.
I've been inspired by the teaching I've done through the Ignite Academy to write down, all in one place, the ideas that help purpose-driven organizations reach their audiences and ignite real action.
Your digital media strategy should start with the big questions first. No. 1: Why? What are you hoping to achieve as an organization? Then ask how social media can help reach those goals.
When you write for the Internet, you write for the whole world. But how should your organization make sure that its content is easy to understand, helpful, and appropriate for an international audience?
Your ability to engage with the world depends on your ability to see, and respect, just how diverse the people around you are.
In the past year, not only has low-quality, click-bait content reached a fever pitch in our newsfeeds and on the websites we frequent, but the consequences of click-bait have begun to be felt in American culture, journalism, and political life.
Change is inevitable as tomorrow. Rather than predict the future, we at Ignite took some time to look ahead and consider how best to prepare for the next year.
We’ve been at work on our own top ten list for 2016. Last week, we shared numbers 10 to 6 of our most popular blog posts of the year. This week, we’ve got the top 5 for you.
Purpose-driven organizations must walk a fine line between their goals and their abilities. At Ignite, we know that impactful strategy relies on looking backward as well as forward.
If you offer a solution, people with the corresponding problem will use it, right? Unfortunately, nonprofits and purpose-driven organizations are finding that is not always true.