It’s 2017 and the door to your organization is the electronic resources that you produce. If your web and mobile properties aren’t easy to use, you lose customers. Every interaction that users have can influence their perception of your company.
Learn about the field of user experience and how you create web and mobile resources that your users can use, understand and appreciate.
You’ll leave this workshop with an in-depth understanding of where to start and what to do to create a better experience for your users.
What Will You Learn?
- What “good design” is really all about
- How you create content that your audience will actually read and understand
- How you want to organize information to make sure users find it
- What it means to truly have an accessible website or application and why you should
- Why and how you should do user research to make sure that what you produce really is usable
Who Should Attend?
Our workshops are specifically designed for digital marketing and communication professionals working for a nonprofit, association, or membership-driven organization. However, executive management, development professionals, and consultants will gain important skills to enhance their knowledge base.
About the Instructor:
Cory Lebson (@corylebson), author of The UX Careers Handbook (CRC Press, 2016), has been a user experience consultant for over 20 years. He is the Principal and Owner of Lebsontech LLC, a successful user experience consulting firm he established in 1997. Lebsontech is focused on user research and evaluation, user experience strategy, UX training, and mentoring.
Cory also speaks frequently on topics related to UX career development, user experience, user research, information architecture, and accessibility. He has been featured on the radio and in addition to his recent book, has published a number of articles in a variety of professional publications.
Cory has an MBA in marketing and technology management, as well as an MA in sociology and a BS in psychology. Cory is a past president of the User Experience Professionals Association (UXPA) International and is also a past president of the UXPA DC Chapter.
Our workshops are available in-person or online. To attend in person, the location is 1200 18th St NW #700 in Washington, DC, just two blocks from the DuPont Circle metro stop on the red line.
If you cannot make it in person, all workshops are recorded and available to watch 24/7 in a members-only area on our website including all related materials.
How Do I Register?
All workshops are part of Ignite Academy Membership designed for marketing/digital professionals and executives at nonprofits, associations, and purpose-driven organizations.
Membership is only $195 per month for an organization to attend up to 24 workshops per year -- plus additional perks! Up to two staff members from an organization may attend each workshop.
About Ignite Academy
Ignite Academy (IA) is the premier education and training center for digital marketing specifically designed for nonprofits, associations, and purpose-driven organizations. We are dedicated to raising the bar and building a community of skilled digital marketing professionals working to making the world a better place – one cause at a time.
For organizations, IA uses an annual membership model to provide their marketing professionals with affordable and meaningful ongoing professional development so they can enhance their skills and ultimately provide greater value to the organization.
For the marketing professionals, IA serves as an opportunity to hone their skills, learn new tools and techniques, and share ideas with other marketing professionals working in a similar space.