A good white paper will help readers quickly understand an issue, solve a problem, or make a decision. But what does it do for its writer? It leverages thought leadership and shows expertise. It can help build relationships. White papers are an integral part of content marketing, and this workshop will show you how to write and promote them.
WHAT WILL YOU LEARN?
- How to plan a white paper with a team
- The mechanics of writing a white paper
- Organization, formatting, and design and content strategies for white papers
- How to include an effective call to action
- Creating a webpage where readers can download a white paper
- Marketing and promoting a white paper
- How to measure the effectiveness of a white paper as part of a larger content strategy
WHO SHOULD ATTEND?
Our workshops are specifically designed for digital marketing and communication professionals working for a nonprofit, association, or membership-driven organization. However, executive management, development professionals, and consultants will gain important skills to enhance their knowledge base.
HOW DO I REGISTER?
Membership is only $195 per month for an organization to attend up to 24 workshops per year – plus additional perks! Up to two staff members from an organization may attend each workshop.
Our workshops are available in-person. To attend in person, the location is 1200 18th St NW #700 in Washington, DC, just two blocks from the DuPont Circle metro stop on the red line
ABOUT IGNITE ACADEMY
Ignite Academy (IA) is the premier education and training center for digital marketing specifically designed for nonprofits, associations, and purpose-driven organizations. We are dedicated to raising the bar and building a community of skilled digital marketing professionals dedicated to making the world a better place – one cause at a time.
For organizations, IA uses an annual membership model to provide their marketing professionals with affordable and meaningful ongoing professional development so they can enhance their skills and ultimately provide greater value to the organization.
For the marketing professionals, IA serves as an opportunity to hone their skills, learn new tools and techniques, and share ideas with other marketing professionals working in a similar space.