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Online Forms & User Experience

Online forms are often overlooked. They are the unglamorous workhorses of websites. Users fill them out to do something: make a donation, become a member, or sign up for an event. But because they serve a function, online forms might just be the most important parts of your website.

If users don’t finish filling them out, online forms aren’t useful at all and may undermine the very purpose of your website and your digital campaigns. This workshop will give you strategies to improve forms to make them easy and user friendly.


  • Best practices that improve user experience so that your users will take action
  • How to prevent online form drop-off with better design and streamlined user experience
  • How to make online forms that are not only mobile friendly, but mobile first
  • How to engage users before, during and after they complete an online form
  • What kind of content should (and shouldn’t) be included in online forms
  • Dissect examples of online forms and do exercises to improve them


Our workshops are specifically designed for digital marketing and communication professionals working for a nonprofit, association, or membership-driven organization. However, executive management, development professionals, and consultants will gain important skills to enhance their knowledge base.


Membership is only $195 per month for an organization to attend up to 24 workshops per year – plus additional perks! Up to two staff members from an organization may attend each workshop.


Our workshops are available in-person. To attend in person, the location is 1200 18th St NW #700 in Washington, DC, just two blocks from the DuPont Circle metro stop on the red line.


    • Contact
    • Call us at 202-607-0964
    • Learn more about Ignite Academy Membership


Ignite Academy (IA) is the premier education and training center for digital marketing specifically designed for nonprofits, associations, and purpose-driven organizations. We are dedicated to raising the bar and building a community of skilled digital marketing professionals dedicated to making the world a better place – one cause at a time.

For organizations, IA uses an annual membership model to provide their marketing professionals with affordable and meaningful ongoing professional development so they can enhance their skills and ultimately provide greater value to the organization.

For the marketing professionals, IA serves as an opportunity to hone their skills, learn new tools and techniques, and share ideas with other marketing professionals working in a similar space.

Later Event: October 26
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