Online video, especially viewed on mobile devices and tablets, is seeing explosive growth. This is especially important for organizations that are purpose-driven and trying to capture the minds and hearts of their audience.
Video viewing creates usable data about your audience based on the videos they watch. For nonprofits, this means data about potential donors and supporters, which when leveraged in targeting, can allow for further reach and stronger audience penetration. For associations, this can mean the difference between engaging a potential new member, or not.
Video, and the art of storytelling, allows for very compelling creative, with strong potential to go viral and be reposted. Broadening the reach of your content can lead to increased awareness, supporting marketing, fundraising, and member engagement.
What Will You Learn?
- How to create the effective storytelling for engaging your audience with video
- How to reshape the way you engage and interact with your audiences through digital video content
- How to use emotion and metaphors to capture users' attention
- Best practices in publishing online video to YouTube, Facebook, Vimeo, and other websites
- How to make your online video shareable and increase social media engagement
- Understand legal issues with video and created music and likeness release forms
Who Should Attend?
Our workshops are specifically designed for digital marketing and communication professionals working for a nonprofit, association, or membership-driven organization. However, executive management, development professionals, and consultants will gain important skills to enhance their knowledge base.
How do I register?
All workshops are part of Ignite Academy Membership designed for marketing/digital professionals and executives at nonprofits, associations and purpose-driven organizations.
Membership is only $195 per month for an organization to attend up to 24 workshops per year -- plus additional perks! Up to two staff members from an organization may attend each workshop.
Our workshops are available in-person or online. To attend in person
the location is 1200 18th St NW #700 in Washington, DC, just two blocks from the DuPont Circle metro stop on the red line.
If you cannot make it in person, all workshops are recorded and available to watch 24/7 in a members-only area on our website including all related materials.
About the Instructor
Principal of Black Eye Productions, Jonathan has directed award-winning documentary films, commercials and videos. Projects that Jonathan directed and produced have screened at festivals and in theaters nationwide and around the world and have aired on PBS, The History Channel, National Geographic, Discovery Networks, and more. Jonathan’s focus on storytelling and his ability to create engaging video content for the web brings real-world experience to his teaching and presentations.
About Ignite Academy
Ignite Academy (IA) is the premier education and training center for digital marketing specifically designed for nonprofits, associations, and purpose-driven organizations. We are dedicated to raising the bar and building a community of skilled digital marketing professionals working to making the world a better place – one cause at a time.
For organizations IA uses an annual membership model to provide their marketing professionals with affordable and meaningful ongoing professional development so they can enhance their skills and ultimately provide greater value to the organization.
For the marketing professionals IA serves as an opportunity to hone their skills learn new tools and techniques and share ideas with other marketing professionals working in a similar space.