E-mail isn’t dead. In fact, it’s booming. With 91 percent of all U.S. consumers checking email daily, it is critical—especially for nonprofits, associations, and membership-driven organizations—that email marketing be at the center of your organization’s outreach efforts.
Join us to explore best practices and new practices for creating targeted emails that get opened, get read, and get shared. If you’re interested in building your list, increasing engagement, and bringing in more donations or members using e-mail, this workshop is for you.
What Will You Learn?
- How to build an effective e-mail marketing campaign
- How to create content that is engaging and impactful
- How to leverage e-mail as a tool to reach fundraising / membership goals
- How to increase social sharing and engagement via e-mail
- How to design e-mails that are engaging and mobile-first
- How to understand both the art and science behind subject lines
- How to segment and test to maximize e-mail success rates
- How to measure e-mail data to make meaningful and strategic decisions
Who Should Attend?
Our workshops are specifically designed for digital marketing and communication professionals working for a nonprofit, association, or membership-driven organization. However, executive management, development professionals, and consultants will gain important skills to enhance their knowledge base.
How do I register?
All workshops are part of Ignite Academy Membership designed for marketing/digital professionals and executives at nonprofits, associations, and purpose-driven organizations.
Membership is only $195 per month for an organization to attend up to 24 workshops per year -- plus additional perks! Up to two staff members from an organization may attend each workshop.
Our workshops are available in-person or online. To attend in person, the location is 1200 18th St NW #700 in Washington, DC, just two blocks from the DuPont Circle metro stop on the red line.
If you cannot make it in person, all workshops are recorded and available to watch 24/7 in a members-only area on our website including all related materials.
About the Instructor
Jeff Rum, Founder and CEO of Ignite is passionate about digital marketing and organizations that have a greater purpose. An award-winning digital strategist, educator and public speaker, Jeff has nearly 15 years experience in digital strategy, branding, and marketing.
Prior to founding Ignite, Jeff served as President and Chief Marketing Officer at SPARK Experience, a user experience (UX) design agency in Bethesda, MD where he continues to serve as a principal member of the company.
Jeff served as a digital consultant and strategist with The White House, United Nations Foundation, Human Rights Campaign and The Jewish Agency for Israel. During his tenure at SPARK, Jeff also led digital campaigns and special projects with Pepsi, AAA, and National Institutes of Health (NIH).
Jeff received his BA from American University in Communication: Visual Media and Jewish Studies. He received his MA from Georgetown University in International Affairs. He lectures worldwide on a variety of topics including digital strategy, branding, and social media.
About Ignite Academy
Ignite Academy (IA) is the premier education and training center for digital marketing specifically designed for nonprofits, associations, and purpose-driven organizations. We are dedicated to raising the bar and building a community of skilled digital marketing professionals dedicated to making the world a better place – one cause at a time.
For organizations, IA uses an annual membership model to provide their marketing professionals with affordable and meaningful ongoing professional development so they can enhance their skills and ultimately provide greater value to the organization.
For the marketing professionals, IA serves as an opportunity to hone their skills, learn new tools and techniques, and share ideas with other marketing professionals working in a similar space.